Attraction Center Publishing

Last July (2009) I attended a really great Forum, CEO Space where I met a publisher that taught me a huge lesson.  At CEO Space we sit at meal tables of 8 people, one of them is an instructor or a mentor.  We have 10 meal opportunities to sit with experts in different fields; like marketing and branding, strategic planning, raising capital, social media, publishers and so many more.  I didn’t have anyone in particular that I wanted to sit with so I just sat down at an empty seat.

I would not have sat there if I would have know it was a publisher, after-all I was a publisher.  However, as it usually happens in CEO Space I was sitting next to the exact person I needed to sit next to.  This publisher (I can’t recall his name off the top of my head) was young and kind of irritated me right off the bat.  He seemed arrogant and “all-knowing.”  So I tried to tune him out, but what he was saying started to sink in…

“If you are a new author, the best way to write your book is to blog it chapter by chapter.  After you get all the chapters done on your blog, then publish it. ”  I thought, ‘that is crazy – then why would they buy your book if they could just read it all for free on a blog?!’  Then I remembered a friend of mine that did just that, he wrote daily in his blog about a topic, gained followers, promoted his blog, got lots of comments and THEN he published the blog as a book.  The book did very well on the best sellers list.

So, if you are writing your book and want to be a best seller, then BLOG IT first.

Kim

One of the first things I learned when I handed a copy of my book to a publisher is that you HAVE to own the domain name of your Book Title.  Rick Frishman, http://www.rickfrishman.com/ explain that a domain name has to match your book title to be recognized by a publisher as a legitimate book.  Rick said that if you could not get the .com then CHANGE the title of the book – it is that important.  Since then I have learned a few things about how important consistency in your brand is.

As a web designer I start with the following list when I agree to help a client create a website for any product.  This is very important for SEO (search engine optimization).  I let them know that they have to set up the following:

1. domain name – using the name of your book or as a speaker your name (kimburney.com)
2. gmail – using the same name as your domain name (example: kimburney@gmail.com)
3. youtube – using your domain name
4. facebook – using your domain name
5. twitter – using your domain name

There are more places you can add social media accounts, but this is the minimum that you should do.