Posts Tagged ‘domain name’
Quick Tips on Branding and Social Media
One of the first things I learned when I handed a copy of my book to a publisher is that you HAVE to own the domain name of your Book Title. Rick Frishman, http://www.rickfrishman.com/ explain that a domain name has to match your book title to be recognized by a publisher as a legitimate book. Rick said that if you could not get the .com then CHANGE the title of the book – it is that important. Since then I have learned a few things about how important consistency in your brand is.
As a web designer I start with the following list when I agree to help a client create a website for any product. This is very important for SEO (search engine optimization). I let them know that they have to set up the following:
- domain name – using the name of your book or as a speaker your name (kimburney.com)
- gmail – using the same name as your domain name (example: kimburney@gmail.com)
- youtube – using your domain name
- facebook – using your domain name
- twitter – using your domain name
There are more places you can add social media accounts, but this is the minimum that you should do.


